2023 Breakout Sessions
11:00 – 11:45 a.m. - Breakout Session #1
Building Your Brand – Main Conference Room
The “Building Your Brand” session by Dru Tevis & Nicole Panto will focus on tips to build a memorable, consistent brand that distinguishes you or your company from others. This session will give you applicable tips to promote your business and yourself the way you would like to be perceived. Chef Tevis was Food Network’s Holiday Baking Championship
winner this year.
Nicole Gensoli & Dru Tevis, SoDel Concepts
Social Media ROI – Room A
This session will help you identify the most meaningful benchmarks to better understand and qualify the time, money, and energy you put into social media marketing. Gain insight on helpful tricks and tips to help you determine the value of your social media campaigns as compared to other marketing efforts. A good understanding of ROI will ensure your company is marketing in the most efficient manner possible.
Chris Rausch, Cape Gazette
How to Win on Instagram & Facebook – Room B
You may be feeling overwhelmed by where to put your focus on Instagram and Facebook. We understand, and we’re here to help you win! We are breaking down 10 powerful strategies you can use to beat the dreaded algorithm this year and skyrocket your reach. You’ll learn how to get the most out of your organic posts, and when it’s time to pay up. Plus, tips on Instagram Reels, optimizing your page, and how to make the most out of engagement. You’ll walk away feeling confident and ready to post the content you (and your followers) want!
Tess MacDonald & Ali Bishop, On the Rise Creative Co.
Building Your Brand – Main Conference Room
The “Building Your Brand” session by Dru Tevis & Nicole Panto will focus on tips to build a memorable, consistent brand that distinguishes you or your company from others. This session will give you applicable tips to promote your business and yourself the way you would like to be perceived. Chef Tevis was Food Network’s Holiday Baking Championship
winner this year.
Nicole Gensoli & Dru Tevis, SoDel Concepts
Social Media ROI – Room A
This session will help you identify the most meaningful benchmarks to better understand and qualify the time, money, and energy you put into social media marketing. Gain insight on helpful tricks and tips to help you determine the value of your social media campaigns as compared to other marketing efforts. A good understanding of ROI will ensure your company is marketing in the most efficient manner possible.
Chris Rausch, Cape Gazette
How to Win on Instagram & Facebook – Room B
You may be feeling overwhelmed by where to put your focus on Instagram and Facebook. We understand, and we’re here to help you win! We are breaking down 10 powerful strategies you can use to beat the dreaded algorithm this year and skyrocket your reach. You’ll learn how to get the most out of your organic posts, and when it’s time to pay up. Plus, tips on Instagram Reels, optimizing your page, and how to make the most out of engagement. You’ll walk away feeling confident and ready to post the content you (and your followers) want!
Tess MacDonald & Ali Bishop, On the Rise Creative Co.
1:30 – 2:15 p.m. - Breakout Session #2
The Loyalty Loop: Unplugged – Main Conference Room
Now that you've learned all about the power of the Loyalty Loop in this morning's keynote session, it's time to put it into practice! In this interactive, fun, and productive breakout session, keynote speaker and bestselling author, Andrew Davis will help you take the first steps in transforming your loyalty loop experience. You'll walk away with three specific things you can do when you get back to your desk that will turn your next customer into a referral engine.
Andrew Davis, Monumental Shift
Building Your Blueprint: Creating a Social Media Plan – Room A
A contractor without a blueprint cannot build a house, much like posting to social media without a plan will not grow your social media presence. If you know your business should be posting on social media but you aren’t quite sure what to post, where to post, how to create content, or feel like you just aren’t reaching your target market or social media goals, this session is for you. We will talk about some general social media best practices, what elements should be included in a social media plan, how to define and reach your ideal audience, how to generate content and the step-by-step process of creating a content calendar so you can walk away with the skills and confidence to grow your social media presence effectively.
Courtney Hastings, Burris Logistics
Don’t Fear the Analytics: Making a Social Media Video Strategy That Works for You – Room B
A social video strategy on Reels can be confusing or scary if you are not used to being in front of a camera. Whether you plan to sell, share, educate, or collaborate, a social video strategy connected to your analytics is a great way to get in front of your target audience. In this session, we will discuss: why video is still important in your social media strategy, where to find analytics BEFORE you make your own videos, how to utilize your analytics in optimizing your strategy, repurposing your existing content for Reels content, and ways to create video from behind-the-scenes.
Sarah DeGeorge, Digital Marketing Specialist
The Loyalty Loop: Unplugged – Main Conference Room
Now that you've learned all about the power of the Loyalty Loop in this morning's keynote session, it's time to put it into practice! In this interactive, fun, and productive breakout session, keynote speaker and bestselling author, Andrew Davis will help you take the first steps in transforming your loyalty loop experience. You'll walk away with three specific things you can do when you get back to your desk that will turn your next customer into a referral engine.
Andrew Davis, Monumental Shift
Building Your Blueprint: Creating a Social Media Plan – Room A
A contractor without a blueprint cannot build a house, much like posting to social media without a plan will not grow your social media presence. If you know your business should be posting on social media but you aren’t quite sure what to post, where to post, how to create content, or feel like you just aren’t reaching your target market or social media goals, this session is for you. We will talk about some general social media best practices, what elements should be included in a social media plan, how to define and reach your ideal audience, how to generate content and the step-by-step process of creating a content calendar so you can walk away with the skills and confidence to grow your social media presence effectively.
Courtney Hastings, Burris Logistics
Don’t Fear the Analytics: Making a Social Media Video Strategy That Works for You – Room B
A social video strategy on Reels can be confusing or scary if you are not used to being in front of a camera. Whether you plan to sell, share, educate, or collaborate, a social video strategy connected to your analytics is a great way to get in front of your target audience. In this session, we will discuss: why video is still important in your social media strategy, where to find analytics BEFORE you make your own videos, how to utilize your analytics in optimizing your strategy, repurposing your existing content for Reels content, and ways to create video from behind-the-scenes.
Sarah DeGeorge, Digital Marketing Specialist
2:30 – 3:15 p.m. - Breakout Session #3
How to Build an Engaged Community – Main Conference Room
When it comes to building an online community, social media and all that it has to offer is virtually unbeatable. But with such a crowded digital space – between people and organizations – how do you cut through all the noise and cultivate a loyal community? In this breakout session, we’ll discuss not only building a loyal followership, but how to keep them coming back time and time again. From engaging with your fans to active listening, content creation and finding your voice, we’ll chat through all the ways you can develop a thriving community.
Janelle Mazur, Dogfish Head Craft Brewery
Building Budgets & Best Practices – Room A
Social advertising can be overwhelming and confusing. How much should you invest? When is the best time to advertise? How do you track the ROI? Get insights on ad budgeting for Facebook, Instagram, and LinkedIn – plus learn how local organizations with lean budgets have harnessed the power of social advertising to drive impact.
Patricia Rivera & Jessica Bell, Hook PR & Marketing
TikTok 101: Defining the Analytics; Determining the Trends; Mastering the Algorithm – Room B
Do you have a TikTok account, but don’t really know how to best utilize it for you and your company? Attend this information session to get the “How To” TikTok tips and tricks while seeing if this platform is right for you. Discover how to setup and view your TikTok analytics. Learn how to find trends and trending videos in your niche. Master the algorithm with knowledge on posting times to hashtag strategies, how a video trends, how to create content, and how to create a viral hook. The session will wrap up with discussing the future of TikTok.
Ryan Walker, TikTok Influencer
How to Build an Engaged Community – Main Conference Room
When it comes to building an online community, social media and all that it has to offer is virtually unbeatable. But with such a crowded digital space – between people and organizations – how do you cut through all the noise and cultivate a loyal community? In this breakout session, we’ll discuss not only building a loyal followership, but how to keep them coming back time and time again. From engaging with your fans to active listening, content creation and finding your voice, we’ll chat through all the ways you can develop a thriving community.
Janelle Mazur, Dogfish Head Craft Brewery
Building Budgets & Best Practices – Room A
Social advertising can be overwhelming and confusing. How much should you invest? When is the best time to advertise? How do you track the ROI? Get insights on ad budgeting for Facebook, Instagram, and LinkedIn – plus learn how local organizations with lean budgets have harnessed the power of social advertising to drive impact.
Patricia Rivera & Jessica Bell, Hook PR & Marketing
TikTok 101: Defining the Analytics; Determining the Trends; Mastering the Algorithm – Room B
Do you have a TikTok account, but don’t really know how to best utilize it for you and your company? Attend this information session to get the “How To” TikTok tips and tricks while seeing if this platform is right for you. Discover how to setup and view your TikTok analytics. Learn how to find trends and trending videos in your niche. Master the algorithm with knowledge on posting times to hashtag strategies, how a video trends, how to create content, and how to create a viral hook. The session will wrap up with discussing the future of TikTok.
Ryan Walker, TikTok Influencer
