2025 Social Media Conference
Agenda
8:30 - 9 a.m. |
Check-in and Continental Breakfast |
9 - 9:10 a.m. |
Welcome and Opening Remarks Jillian Whitney, Director, Workforce Development and Community Education, Delaware Technical Community College |
9:10 - 9:15 a.m. |
Moderator Courtney Thomas, Associate Managing Director of Social Media, Aloysius Butler & Clark |
9:15 - 10 a.m. |
Morning Keynote Address: Kerriann Otaño, Vice President of Engagement, OperaDelaware From Center Stage to Centering Purpose: Opera, Advocacy, and Owning Your Story Online |
10 - 10:15 a.m. |
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10:15 - 11 a.m. |
Breakout Session #1* Beginner Track: Off-Centered Originals: How Honoring Your Brand's Core Creates Magnetic, Shareable Content Marisa Flanigan, Dogfish Head Craft Brewery Advanced Track: Video Production Tips and Tricks Mike Pfeifer, 1440 Film Co. Trends Track: Content Creation Made Simple: What to Post When You Don't Know What to Say Courtney Hastings, Honor Foods & Burris Logistics Company |
11 - 11:15 a.m. |
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11:15 a.m. - Noon |
Breakout Session #2* Beginner Track: Login Smarter Chase Marvil, Marvil Marketing Advanced Track: Paid Ads: Your Social Strategies New Bestie Sarah DeGeorge, Digital Marketing Specialist Trends Track: Trends, Tactics, and the Road Ahead for TikTok Courtney Thomas, Aloysius Butler & Clark (AB&C) |
Noon - 1 p.m. |
|
1 - 1:45 p.m. |
Breakout Session #3* Beginner Track: Crisis-Proofing Your Social Media Content Patricia Rivera & Jessica Bell, Hook PR & Marketing Advanced Track: How to Dominate Your Industry on Social Media (Without Spending a Dollar on Ads) Nick Rendo, Encore Media Solutions Trends Track: Why Facebook is Still the Largest Social Media Platform Stephen Cooper, 302 Life and OCMD Life |
1:45 - 2 p.m. |
|
2 - 2:45 p.m. |
Breakout Session #4* Beginner Track: Digital Marketing and Social Media Essentials for Small to Mid-sized Nonprofits Marcus Watkins, United Way of Delaware Advanced Track: Leveraging Authentic Storytelling to Drive Social Growth Brittany Keller and Jenna Jackson, Ursuline Academy Trends Track: Keeping Up with the Latest Artificial Intelligence Ethan Holland, Draper Digital Media |
2:45 - 3 p.m. |
Cider and Donuts Break |
3 - 3:45 p.m. |
Afternoon Keynote Address: Alexis Grainger, Founder of Simpli Solutions LLC and First State Destinations |
* Our breakout sessions are organized by track - Beginner, Advanced, and Trends - but you're free to mix and match! Follow your curiosity and pick the session that fits your goals and interests.
