2025 Breakout Sessions
BEGINNER TRACK
Embark on your social media journey with the Beginner Track at our Social Media Conference. Whether you're a small business owner, a marketing enthusiast, or just curious about the power of social media, this track is tailored to equip you with the fundamental skills needed to navigate and thrive in the dynamic world of digital communication.
BEGINNER TRACK SESSION TOPICS
Off-Centered Originals: How Honoring Your Brand’s Core Creates Magnetic, Shareable Content
In a time when attention is fleeting and content is everywhere, how do you create something that actually sticks? This session offers a modern take on experience-based digital marketing—showing how brands can move beyond polished aesthetics to curate moments that feel authentic, off-centered, and spark emotion. We’ll explore the power of leaning into what makes your brand truly you and explore how Dogfish Head digs into its off-centered roots to market to people who don’t want to be marketed to.
Marisa Flanigan: Social Media Specialist, Dogfish Head Craft Brewery
Login Smarter
Ready to revolutionize your social media marketing? In this session, Chase will share actionable strategies for small business owners to effectively combine social media and artificial intelligence to elevate their online presence and attract more clients. Whether you’re just starting out or looking to refine your current approach, you’ll walk away with practical tips to streamline your efforts and maximize your impact in today’s digital landscape.
Chase Marvil: Owner, Marvil Marketing
Crisis-Proofing Your Social Media Content
Social media misunderstandings can harm your brand in hours. Learn to create clear content, catch problems early, and address challenges before they cause lasting damage. Leave with practical strategies to reduce risk and protect your reputation.
Patricia Rivera: Founder, Hook PR & Marketing
Jessica Bell: Digital Marketing and Social Media, Hook PR & Marketing
Digital Marketing and Social Media Essentials for Small to Mid-sized Nonprofits
Learn about practical tools and strategies to help small teams amplify their impact online. Learn how to streamline planning with tools like ChatGPT, Monday.com, and Metricool; create authentic, attention-grabbing content using Canva, CapCut, and YouTube Shorts; and maximize traditional platforms like email and blogs to deepen engagement. Work smarter through batching, automation, and collaboration while adapting to the new donor landscape, where authenticity, transparency, and storytelling drive support. The session closes with a clear message: nonprofits don't need to be everywhere - just consistent, people-focused, and intentional in their digital presence.
Marcus Watkins: Digital Marketing and Engagement Manager, United Way of Delaware
Embark on your social media journey with the Beginner Track at our Social Media Conference. Whether you're a small business owner, a marketing enthusiast, or just curious about the power of social media, this track is tailored to equip you with the fundamental skills needed to navigate and thrive in the dynamic world of digital communication.
BEGINNER TRACK SESSION TOPICS
Off-Centered Originals: How Honoring Your Brand’s Core Creates Magnetic, Shareable Content
In a time when attention is fleeting and content is everywhere, how do you create something that actually sticks? This session offers a modern take on experience-based digital marketing—showing how brands can move beyond polished aesthetics to curate moments that feel authentic, off-centered, and spark emotion. We’ll explore the power of leaning into what makes your brand truly you and explore how Dogfish Head digs into its off-centered roots to market to people who don’t want to be marketed to.
Marisa Flanigan: Social Media Specialist, Dogfish Head Craft Brewery
Login Smarter
Ready to revolutionize your social media marketing? In this session, Chase will share actionable strategies for small business owners to effectively combine social media and artificial intelligence to elevate their online presence and attract more clients. Whether you’re just starting out or looking to refine your current approach, you’ll walk away with practical tips to streamline your efforts and maximize your impact in today’s digital landscape.
Chase Marvil: Owner, Marvil Marketing
Crisis-Proofing Your Social Media Content
Social media misunderstandings can harm your brand in hours. Learn to create clear content, catch problems early, and address challenges before they cause lasting damage. Leave with practical strategies to reduce risk and protect your reputation.
Patricia Rivera: Founder, Hook PR & Marketing
Jessica Bell: Digital Marketing and Social Media, Hook PR & Marketing
Digital Marketing and Social Media Essentials for Small to Mid-sized Nonprofits
Learn about practical tools and strategies to help small teams amplify their impact online. Learn how to streamline planning with tools like ChatGPT, Monday.com, and Metricool; create authentic, attention-grabbing content using Canva, CapCut, and YouTube Shorts; and maximize traditional platforms like email and blogs to deepen engagement. Work smarter through batching, automation, and collaboration while adapting to the new donor landscape, where authenticity, transparency, and storytelling drive support. The session closes with a clear message: nonprofits don't need to be everywhere - just consistent, people-focused, and intentional in their digital presence.
Marcus Watkins: Digital Marketing and Engagement Manager, United Way of Delaware
ADVANCED TRACK
Take your social media expertise to new heights with our Advanced Track at the Social Media Conference. Designed for seasoned professionals and marketers, this track delves into advanced strategies, analytics, and emerging trends that will propel your social media presence to the next level.
ADVANCED TRACK SESSION TOPICS
Video Production Tips and Tricks
The world of video production can be daunting, especially with the growing demand for more video content. As more individuals find themselves behind the camera, Mike steps in with this breakout session, offering practical advice for everyone. Whether you're equipped with professional camera gear or simply creating content on your phone, this session covers it all. Mike's insights range from utilizing everyday objects to enhance the look of your image to discovering stock music that doesn't feel like stock music and what AI software his production company is utilizing. This session is about practical tips that scale seamlessly for any production. Whether you're a seasoned pro or just getting started, get ready for advice that's as versatile as your creativity.
Mike Pfeifer: Founder, 1440 Film Co.
Paid Ads: Your Social Strategies New Bestie?
How to connect, complement, and bring these two marketing mediums together to create a lasting omnipresent strategy: through analytics, research, and competitor data. Don't miss out on watching this newfound friendship bloom.
Sarah DeGeorge, Digital Marketing Specialist
How to Dominate Your Industry on Social Media (Without Spending a Dollar on Ads)
What if you could dominate your industry without spending a dollar on ads? In this powerful session, Nick will reveal how local businesses are generating millions of views, leads, and sales - all organically on Facebook, Instagram, and TikTok. You’ll walk away with proven strategies you can use to turn your social media into a lead machine by creating compelling, scroll-stopping content. If you’re ready to dominate your niche and become the go-to brand in your market, this is the session you can’t afford to miss.
Nick Rendo, Encore Media Solutions
Leveraging Authentic Storytelling to Drive Social Growth
In this session, Brittany and Jenna will discuss how they collaborate at Ursuline Academy to drive engagement through storytelling and use the brand’s social channels to tell the story of Ursuline -- the tradition, the meaningful daily happenings on campus -- and provide the world with an insider's lens. In a world where every person is inundated with so much digital content daily, authentic storytelling has allowed the Ursuline brand to stand apart from competitors and the academy’s social engagement to reach new heights.
Brittany Keller: Director of Marketing and Communications, Ursuline Academy
Jenna Jackson: Assistant Director of Admissions, Ursuline Academy
Take your social media expertise to new heights with our Advanced Track at the Social Media Conference. Designed for seasoned professionals and marketers, this track delves into advanced strategies, analytics, and emerging trends that will propel your social media presence to the next level.
ADVANCED TRACK SESSION TOPICS
Video Production Tips and Tricks
The world of video production can be daunting, especially with the growing demand for more video content. As more individuals find themselves behind the camera, Mike steps in with this breakout session, offering practical advice for everyone. Whether you're equipped with professional camera gear or simply creating content on your phone, this session covers it all. Mike's insights range from utilizing everyday objects to enhance the look of your image to discovering stock music that doesn't feel like stock music and what AI software his production company is utilizing. This session is about practical tips that scale seamlessly for any production. Whether you're a seasoned pro or just getting started, get ready for advice that's as versatile as your creativity.
Mike Pfeifer: Founder, 1440 Film Co.
Paid Ads: Your Social Strategies New Bestie?
How to connect, complement, and bring these two marketing mediums together to create a lasting omnipresent strategy: through analytics, research, and competitor data. Don't miss out on watching this newfound friendship bloom.
Sarah DeGeorge, Digital Marketing Specialist
How to Dominate Your Industry on Social Media (Without Spending a Dollar on Ads)
What if you could dominate your industry without spending a dollar on ads? In this powerful session, Nick will reveal how local businesses are generating millions of views, leads, and sales - all organically on Facebook, Instagram, and TikTok. You’ll walk away with proven strategies you can use to turn your social media into a lead machine by creating compelling, scroll-stopping content. If you’re ready to dominate your niche and become the go-to brand in your market, this is the session you can’t afford to miss.
Nick Rendo, Encore Media Solutions
Leveraging Authentic Storytelling to Drive Social Growth
In this session, Brittany and Jenna will discuss how they collaborate at Ursuline Academy to drive engagement through storytelling and use the brand’s social channels to tell the story of Ursuline -- the tradition, the meaningful daily happenings on campus -- and provide the world with an insider's lens. In a world where every person is inundated with so much digital content daily, authentic storytelling has allowed the Ursuline brand to stand apart from competitors and the academy’s social engagement to reach new heights.
Brittany Keller: Director of Marketing and Communications, Ursuline Academy
Jenna Jackson: Assistant Director of Admissions, Ursuline Academy
TRENDS TRACK
Embark on a journey into the future of social media with the Trends Track at our Social Media Conference. This track is dedicated to unveiling the latest trends, innovations, and future possibilities that will reshape the landscape of digital communication. If you're eager to stay ahead of the curve and position yourself as a pioneer in the social media space, this is the track for you.
TRENDS TRACK SESSION TOPICS
Content Creation Made Simple: What to Post When You Don't Know What to Say
If you have ever opened social media and stared at a blank “compose post” screen, this session is for you! Learn how to generate content ideas, build a bank of ready-to-post evergreen content, and decrease the time spent on social media content creation. We will talk about how to use tools like content calendars and ChatGPT to aid in content creation, what call-to-actions to use to help reach your business goals, and how to spark new high-quality content ideas. At the end of the session, you will walk away with a list of 100 content creation ideas that will help your social media channels thrive.
Courtney Hastings: Social Media and Communications Coordinator, Honor Foods, Burris Logistics Company, and instructor for the Delaware Tech social media certificate program
Trends, Tactics, and the Road Ahead for TikTok
TikTok has reshaped the digital landscape, evolving from a lip-syncing app into a global engine of culture, commerce, and influence. We’ll explore where TikTok stands now, the uncertainties shaping its future - from regulation to algorithm shifts - and how brands can navigate it all strategically. We'll break down how the platform has transformed over time and reveal what it takes to build authentic engagement and loyal followings in a space that’s constantly in motion.
Courtney Thomas: Associate Managing Director of Social Media, Aloysius Butler & Clark
Why Facebook is Still the Largest Social Media Platform
Learn why Facebook is still relevant after 21 years, learn strategies to grow your Facebook page, and learn about monetizing through Facebook.
Stephen Cooper: Founder, 302 Life and OCMD Life
Keeping Up With The Latest in Artificial Intelligence
In this session, Ethan will share practical examples of the latest developments in AI as well as tips for staying informed in such a fast-paced subject. He'll also give advice on which tools to try and how to get comfortable using them. Questions are welcome and encouraged.
Ethan Holland: Vice President, Draper Digital Media
Embark on a journey into the future of social media with the Trends Track at our Social Media Conference. This track is dedicated to unveiling the latest trends, innovations, and future possibilities that will reshape the landscape of digital communication. If you're eager to stay ahead of the curve and position yourself as a pioneer in the social media space, this is the track for you.
TRENDS TRACK SESSION TOPICS
Content Creation Made Simple: What to Post When You Don't Know What to Say
If you have ever opened social media and stared at a blank “compose post” screen, this session is for you! Learn how to generate content ideas, build a bank of ready-to-post evergreen content, and decrease the time spent on social media content creation. We will talk about how to use tools like content calendars and ChatGPT to aid in content creation, what call-to-actions to use to help reach your business goals, and how to spark new high-quality content ideas. At the end of the session, you will walk away with a list of 100 content creation ideas that will help your social media channels thrive.
Courtney Hastings: Social Media and Communications Coordinator, Honor Foods, Burris Logistics Company, and instructor for the Delaware Tech social media certificate program
Trends, Tactics, and the Road Ahead for TikTok
TikTok has reshaped the digital landscape, evolving from a lip-syncing app into a global engine of culture, commerce, and influence. We’ll explore where TikTok stands now, the uncertainties shaping its future - from regulation to algorithm shifts - and how brands can navigate it all strategically. We'll break down how the platform has transformed over time and reveal what it takes to build authentic engagement and loyal followings in a space that’s constantly in motion.
Courtney Thomas: Associate Managing Director of Social Media, Aloysius Butler & Clark
Why Facebook is Still the Largest Social Media Platform
Learn why Facebook is still relevant after 21 years, learn strategies to grow your Facebook page, and learn about monetizing through Facebook.
Stephen Cooper: Founder, 302 Life and OCMD Life
Keeping Up With The Latest in Artificial Intelligence
In this session, Ethan will share practical examples of the latest developments in AI as well as tips for staying informed in such a fast-paced subject. He'll also give advice on which tools to try and how to get comfortable using them. Questions are welcome and encouraged.
Ethan Holland: Vice President, Draper Digital Media
