AGENDA
8:30 - 9 a.m. |
Check-in and Continental Breakfast |
9 - 9:05 a.m. |
Welcome and Opening Remarks Workforce Development and Community Education, Delaware Technical Community College |
9:05 - 10 a.m. |
Morning Keynote Address: Mark Schaefer, Globally Recognized Author, Keynote Speaker, Futurist, & Business Consultant |
10 - 10:10 a.m. |
Moderator & Networking Activity |
10:10 - 10:15 a.m. |
Conference Break |
10:15 - 11 a.m. |
Breakout Session #1 Content Creation & Execution Claude in Practice: A Hands-On AI Session for Social Media Professionals Neal Schaffer, Windmills Marketing, LLC Strategy & What's Next Employee Advocacy: Off-Centered Goodness For (& From) Off-Centered People: Encouraging Coworkers to Participate in Content Creation as they are their Storytellers for their Brand Marisa Flanigan, Dogfish Head Craft Brewery |
11 - 11:15 a.m. |
Conference Break |
11:15 a.m. - Noon |
Breakout Session #2 Content Creation & Execution How to Create Content Planning for Social Media Quiana Capers-Wyre, Founder and CEO of Automation Xcel LLC Strategy & What's Next AI Is Changing the Online Search Game: Will Your Business Be Found? Jenni Pastusak and Jay Bosley, D3 |
Noon - 12:45 p.m. |
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12:45 - 1:30 p.m. |
Breakout Session #3 Content Creation & Execution Quick Wins for Better Video Content: A Hands-On Guide to Instagram Edits Jen Brestel, Delaware Technical Community College Strategy & What's Next How to Dominate Your Industry on Social Media (Without Spending a Dollar on Ads) Nick Rendo, Encore Solutions |
1:30 - 1:45 p.m. |
Conference Break |
2 - 2:45 p.m. |
Breakout Session #4 Content Creation & Execution Repurpose with Purpose Zoe Stayman, Draper Media Strategy & What's Next Four Steps to Personal Success Mark Schaefer, Globally Recognized Author, Keynote Speaker, Futurist, & Business Consultant |
2:45 - 3 p.m. |
Conference Wrap-Up |
