2024 Breakout Sessions
BEGINNER TRACK
Embark on your social media journey with the Beginner Track at our Social Media Conference. Whether you're a small business owner, a marketing enthusiast, or just curious about the power of social media, this track is tailored to equip you with the fundamental skills needed to navigate and thrive in the dynamic world of digital communication.
BEGINNER TRACK SESSION TOPICS
Can Ya Canva?
In this session, we’ll dive into Canva--a free, online graphic design tool. With Canva, you can use images, graphics, and templates to elevate your social media marketing! We will learn how to sign up for Canva, tour the available media types, and design our first project together! We look forward to seeing where your imagination takes you with Canva!
Jenna Sinnamon, Delaware Technical Community College
Clicks & Connections: Your Playbook to Social Media Smarts!
Join Javier Santana, Chief Creator and Founder of High Ground Creative in Dover, Delaware, and learn to unlock the secrets of effective social media communication and embrace Javier's ethos of 'connection before algorithm,' focusing on genuine interactions over mere metrics. This workshop is designed to teach beginners that social media platforms are powerful conduits for storytelling and message delivery. Javier will guide you through choosing the right platforms to convey your story and crafting a compelling, authentic message. You will learn how to use diverse content forms, from impactful videos (both long and short form) to engaging imagery, to connect deeply with your audience. Together, we will explore strategic content creation, audience engagement, and the art of adapting your message for various social media channels. This session will empower you to use social media as a powerful tool for storytelling, connection, and reaching your communication goals.
Javier Santana, High Ground Creative
Facebook & Instagram 101 | Setting Your Account up for Success
Join us for a beginner's level overview of how to set your Facebook and Instagram accounts up for success! We will cover best practices and commonly overlooked features, in addition to how to schedule content and engage your audiences.
Nick Rendo, Encore Media Solutions
LinkedIn Best Practices
LinkedIn can be intimidating, but it doesn't have to be. During this session, we'll take a crawl, walk, run approach to LinkedIn and discuss best practices, how to optimize your profile, and benefits of being an active and engaged participant on the platform.
Alexander Huey, Weber Shandwick
Choosing and Using Platforms
It can seem like new social platforms emerge overnight, and choosing where to spend your time and resources can be difficult. This course will help you identify the most impactful platforms for your target audience.
Courtney Thomas, Aloysius Butler & Clark
Embark on your social media journey with the Beginner Track at our Social Media Conference. Whether you're a small business owner, a marketing enthusiast, or just curious about the power of social media, this track is tailored to equip you with the fundamental skills needed to navigate and thrive in the dynamic world of digital communication.
BEGINNER TRACK SESSION TOPICS
Can Ya Canva?
In this session, we’ll dive into Canva--a free, online graphic design tool. With Canva, you can use images, graphics, and templates to elevate your social media marketing! We will learn how to sign up for Canva, tour the available media types, and design our first project together! We look forward to seeing where your imagination takes you with Canva!
Jenna Sinnamon, Delaware Technical Community College
Clicks & Connections: Your Playbook to Social Media Smarts!
Join Javier Santana, Chief Creator and Founder of High Ground Creative in Dover, Delaware, and learn to unlock the secrets of effective social media communication and embrace Javier's ethos of 'connection before algorithm,' focusing on genuine interactions over mere metrics. This workshop is designed to teach beginners that social media platforms are powerful conduits for storytelling and message delivery. Javier will guide you through choosing the right platforms to convey your story and crafting a compelling, authentic message. You will learn how to use diverse content forms, from impactful videos (both long and short form) to engaging imagery, to connect deeply with your audience. Together, we will explore strategic content creation, audience engagement, and the art of adapting your message for various social media channels. This session will empower you to use social media as a powerful tool for storytelling, connection, and reaching your communication goals.
Javier Santana, High Ground Creative
Facebook & Instagram 101 | Setting Your Account up for Success
Join us for a beginner's level overview of how to set your Facebook and Instagram accounts up for success! We will cover best practices and commonly overlooked features, in addition to how to schedule content and engage your audiences.
Nick Rendo, Encore Media Solutions
LinkedIn Best Practices
LinkedIn can be intimidating, but it doesn't have to be. During this session, we'll take a crawl, walk, run approach to LinkedIn and discuss best practices, how to optimize your profile, and benefits of being an active and engaged participant on the platform.
Alexander Huey, Weber Shandwick
Choosing and Using Platforms
It can seem like new social platforms emerge overnight, and choosing where to spend your time and resources can be difficult. This course will help you identify the most impactful platforms for your target audience.
Courtney Thomas, Aloysius Butler & Clark
ADVANCED TRACK
Take your social media expertise to new heights with our Advanced Track at the Social Media Conference. Designed for seasoned professionals and marketers, this track delves into advanced strategies, analytics, and emerging trends that will propel your social media presence to the next level.
ADVANCED TRACK SESSION TOPICS
From Building a Blueprint to Building Influence: Build a Plan that takes your Social Posts from Good to Great
Are you planning, creating, and posting social media content consistently, but don’t feel it has the impact you are looking for? Do you have a strategy and follow a content calendar, but still don’t feel like your posts are quite reaching your goals? In this session, we will talk about ways to level up the content you are creating. From brainstorming creative ideas that stand out to increasing the impact of your posts by building comprehensive campaigns, we’ll discuss the strategy and execution behind building a plan that gets more out of your social posts.
Courtney Hastings, Burris Logistics
Inside the Algorithm: SMO Strategies for a Digital Era
Join Heather Cox for a deep dive into aligning SMO tactics with social media algorithms, aimed at maximizing online visibility and engagement in today’s digital world.
Heather Cox, </heathercoxcodes>
Reel in Your Audience using Canva’s Video Tools
Unlock the power of captivating visual storytelling in our professional development session, ‘Reel in Your Audience with Canva’s Video Editing Tools.’ Dive into the dynamic world of video creating using Canva, where participants will learn how to seamlessly weave together compelling narratives with this user-friendly platform. From enhancing presentations to creating engaging social media content, discover the art of commanding attention and leaving a lasting impact through the lens of Canva’s versatile video editing tools.
April Higgins & Jenna Sinnamon, Delaware Technical Community College
Video Production Tips and Tricks
The world of video production can be daunting, especially with the growing demand for more video content. As more individuals find themselves behind the camera, Mike steps in with this breakout session, offering practical advice for everyone. Whether you're equipped with professional camera gear or simply creating content on your phone, this session covers it all. Mike's insights range from utilizing everyday objects to enhance the look of your image to discovering stock music that doesn't feel like stock music. This session is about practical tips that scale seamlessly for any production. Whether you're a seasoned pro or just getting started, get ready for advice that's as versatile as your creativity.
Mike Pfeifer, 1440 Film Co.
Cultivating an Experience-Based Presence in the Digital World
Marketing to people who don't want to be marketed to ... that's our motto! You can only scroll past so many perfectly placed products, overly staged photos, and in-your-face advertisements before you're just over it. So, in a world where folks are getting marketed to left and right, how do you get them want your products and services? Enter: experience-based marketing. Explore ways to lean into the experiential side of your business in a way that inspires your audience to be a part of that goodness!
Marisa Flanigan, Dogfish Head Craft Brewery
Take your social media expertise to new heights with our Advanced Track at the Social Media Conference. Designed for seasoned professionals and marketers, this track delves into advanced strategies, analytics, and emerging trends that will propel your social media presence to the next level.
ADVANCED TRACK SESSION TOPICS
From Building a Blueprint to Building Influence: Build a Plan that takes your Social Posts from Good to Great
Are you planning, creating, and posting social media content consistently, but don’t feel it has the impact you are looking for? Do you have a strategy and follow a content calendar, but still don’t feel like your posts are quite reaching your goals? In this session, we will talk about ways to level up the content you are creating. From brainstorming creative ideas that stand out to increasing the impact of your posts by building comprehensive campaigns, we’ll discuss the strategy and execution behind building a plan that gets more out of your social posts.
Courtney Hastings, Burris Logistics
Inside the Algorithm: SMO Strategies for a Digital Era
Join Heather Cox for a deep dive into aligning SMO tactics with social media algorithms, aimed at maximizing online visibility and engagement in today’s digital world.
Heather Cox, </heathercoxcodes>
Reel in Your Audience using Canva’s Video Tools
Unlock the power of captivating visual storytelling in our professional development session, ‘Reel in Your Audience with Canva’s Video Editing Tools.’ Dive into the dynamic world of video creating using Canva, where participants will learn how to seamlessly weave together compelling narratives with this user-friendly platform. From enhancing presentations to creating engaging social media content, discover the art of commanding attention and leaving a lasting impact through the lens of Canva’s versatile video editing tools.
April Higgins & Jenna Sinnamon, Delaware Technical Community College
Video Production Tips and Tricks
The world of video production can be daunting, especially with the growing demand for more video content. As more individuals find themselves behind the camera, Mike steps in with this breakout session, offering practical advice for everyone. Whether you're equipped with professional camera gear or simply creating content on your phone, this session covers it all. Mike's insights range from utilizing everyday objects to enhance the look of your image to discovering stock music that doesn't feel like stock music. This session is about practical tips that scale seamlessly for any production. Whether you're a seasoned pro or just getting started, get ready for advice that's as versatile as your creativity.
Mike Pfeifer, 1440 Film Co.
Cultivating an Experience-Based Presence in the Digital World
Marketing to people who don't want to be marketed to ... that's our motto! You can only scroll past so many perfectly placed products, overly staged photos, and in-your-face advertisements before you're just over it. So, in a world where folks are getting marketed to left and right, how do you get them want your products and services? Enter: experience-based marketing. Explore ways to lean into the experiential side of your business in a way that inspires your audience to be a part of that goodness!
Marisa Flanigan, Dogfish Head Craft Brewery
TRENDS TRACK
Embark on a journey into the future of social media with the Trends Track at our Social Media Conference. This track is dedicated to unveiling the latest trends, innovations, and future possibilities that will reshape the landscape of digital communication. If you're eager to stay ahead of the curve and position yourself as a pioneer in the social media space, this is the track for you.
TRENDS TRACK SESSION TOPICS
Building Brand Authenticity
Consumers are craving authenticity. They want to experience a real connection with brands through shared values, transparency, and genuineness. In this workshop, we’ll discuss why brand authenticity is important and how to build it to increase engagement and loyalty.
Patricia Rivera & Jessica Bell, Hook PR & Marketing
Grow Your Business with YouTube!
Video may be the most effective way to attract new customers, but it can also be daunting, especially on YouTube. Brooke Miles of Delaware ShoutOut will share how she went into full force into making YouTube videos in the summer of 2020, organically growing her channel from 12 subscribers to 13,000+ subscribers today. YouTube has enabled her to boost her revenues and transform her local business into one that serves clients around the world. Brooke will also share her biggest surprises and hardest lessons learned—along with practical tips you can use right away—so YOU can put your best foot forward with YOUR journey on YouTube!
Brooke Miles, Delaware ShoutOut
From Teacher to TikTok: How to Build Your Brand with Short Videos/Reels
From Teacher to TikTok: How to build your brand and grow your following on social media. This workshop will focus on the dos and don’ts of social media, creating content that peaks the interest of your followers, and building connections with brands and other influencers.
Morgan Jewell
Drewdini Unplugged: Build Your Own Digital Doppelgänger in 35 Minutes
Now you've seen how powerful your own Digital Doppelgänger can be, it's time to build one of your very own. Yes, bring your laptop, open your ChatGPT account, and watch LIVE as Andrew builds an innovative, interactive, productive, and efficient Digital Doppelgänger along with you in less than 35 minutes. Have a task that feels like a waste of time? Let's ChatGPT it! Learn while we explore what it takes to turn generative AI into the most enthusiastic, friendly, efficient, and intelligent professional collaborator you'll ever find. Are you ready to dive in? Drewdini is.
Andrew Davis, Monumental Shift, INC.
Becoming an Industry Authority Through Podcasting
Why everyone who wants to be a leader, influencer or business developer in their industry should start a podcast. In this workshop, learn about the opportunities associated with podcasting, if it would be a good fit for you, and what it takes to get started, brought to you by Megan from The 302 Podcast.
Dr. Megan Epps, 302 Podcast and Chiropractor
Embark on a journey into the future of social media with the Trends Track at our Social Media Conference. This track is dedicated to unveiling the latest trends, innovations, and future possibilities that will reshape the landscape of digital communication. If you're eager to stay ahead of the curve and position yourself as a pioneer in the social media space, this is the track for you.
TRENDS TRACK SESSION TOPICS
Building Brand Authenticity
Consumers are craving authenticity. They want to experience a real connection with brands through shared values, transparency, and genuineness. In this workshop, we’ll discuss why brand authenticity is important and how to build it to increase engagement and loyalty.
Patricia Rivera & Jessica Bell, Hook PR & Marketing
Grow Your Business with YouTube!
Video may be the most effective way to attract new customers, but it can also be daunting, especially on YouTube. Brooke Miles of Delaware ShoutOut will share how she went into full force into making YouTube videos in the summer of 2020, organically growing her channel from 12 subscribers to 13,000+ subscribers today. YouTube has enabled her to boost her revenues and transform her local business into one that serves clients around the world. Brooke will also share her biggest surprises and hardest lessons learned—along with practical tips you can use right away—so YOU can put your best foot forward with YOUR journey on YouTube!
Brooke Miles, Delaware ShoutOut
From Teacher to TikTok: How to Build Your Brand with Short Videos/Reels
From Teacher to TikTok: How to build your brand and grow your following on social media. This workshop will focus on the dos and don’ts of social media, creating content that peaks the interest of your followers, and building connections with brands and other influencers.
Morgan Jewell
Drewdini Unplugged: Build Your Own Digital Doppelgänger in 35 Minutes
Now you've seen how powerful your own Digital Doppelgänger can be, it's time to build one of your very own. Yes, bring your laptop, open your ChatGPT account, and watch LIVE as Andrew builds an innovative, interactive, productive, and efficient Digital Doppelgänger along with you in less than 35 minutes. Have a task that feels like a waste of time? Let's ChatGPT it! Learn while we explore what it takes to turn generative AI into the most enthusiastic, friendly, efficient, and intelligent professional collaborator you'll ever find. Are you ready to dive in? Drewdini is.
Andrew Davis, Monumental Shift, INC.
Becoming an Industry Authority Through Podcasting
Why everyone who wants to be a leader, influencer or business developer in their industry should start a podcast. In this workshop, learn about the opportunities associated with podcasting, if it would be a good fit for you, and what it takes to get started, brought to you by Megan from The 302 Podcast.
Dr. Megan Epps, 302 Podcast and Chiropractor
