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Breakout Session Presenters
Chief Marketing Officer, Hook PR & Marketing
Jessica is Hook’s digital marketing and social media expert, leading the development of clients' digital strategies for optimal results. She previously ran her own marketing consulting firm and led communications for the Delaware Alliance for Nonprofit Advancement and McConnell Johnson Real Estate. With more than a decade of experience in web, graphic design and social media marketing, Jess tackles all projects with great optimism and a genuine care for clients.
Owner & Operator, </heathercoxcodes>
Heather Cox is a renowned digital marketing and social media strategist from Delaware, specializing in organic social media and SMO (Social Media Search Engine Optimization). With over a decade of experience, she excels in enhancing the online presence for businesses in the hospitality and real estate industries. Her expertise has earned her recognition as a Top Woman in Business (2020) and Most Influential Delawarean (2020). With certifications from the University of Delaware, Harvard Business School, and University of Maryland Robert B. Smith School of Business, Heather brings a blend of academic excellence and practical expertise to the evolving digital marketing landscape.
Dr. Megan Epps
302 Podcast and Chiropractor
Dr. Megan Epps is a second generation Chiropractor who specializes in prenatal, postpartum, pediatric and women specific chiropractic care. She graduated from the Palmer College of Chiropractic in Davenport, IA. She is an entrepreneur owning two chiropractic clinics, in Dover and Rehoboth. She practices with her husband, Dr. Frank Chi. Both Dr. Epps and Dr. Chi are passionate about community connections and supporting local businesses and leaders in Delaware. To facilitate this passion, they created The 302 Podcast, which features local Delaware business owners, creatives, and leaders to help connect and support the wonderful Delaware communities. The podcast has been wonderfully received. Megan and Frank live in Woodside, Delaware with their Dog Ace.
Social Media and Communications Coordinator, Burris Logistics
Courtney Hastings is the Social Media and Communications Coordinator for Burris Logistics and the instructor for the Social Media Certificate Program at Delaware Tech. She first started working in social media as an intern in college over a decade ago and has managed over 100 social media accounts in her career. Courtney enjoys working in all areas of the Communications field, and in addition to social media, has extensive experience in public and community relations, event planning, photography, videography, blog and newsletter writing, internal communications, and employee engagement. She loves using social media to tell a company and brand story to connect with customers, team members and partners, and enjoys teaching small business owners how to use social media to grow and connect to their community. In 2015, Courtney was the Mar-Del Watermelon Queen, serving as a spokesperson for the Mar-Del Watermelon Association and the watermelon industry. When she is not at work, Courtney enjoys spending time with her family and friends, running, crafting, and traveling.
Instructional Designer, Delaware Technical Community College
At the Center for Creative Instruction and Technology at Delaware Tech, April Higgins brings dynamic energy to her role as an Instructional Designer, driving innovation in learning experiences. With a knack for developing interactive video content and creating visually captivating materials, she inspires learners across various platforms. Through her dedication to storytelling via audio and visual media, April aims to ignite curiosity and foster engaging educational experiences for all.
Manager, Client Experience – Digital, Weber Shandwick
Alex Huey is a Manager, Client Experience- Digital at the global marketing and communications firm, Weber Shandwick. In his role, he leads social media programs with focus on executive and corporate communications. Over the course of his career, he’s developed and executed award winning campaigns supporting some of the world’s most iconic and recognizable brands including The United States Postal Service, Bloomberg Philanthropies, Columbia Sportswear, and Disney.
Owner/CEO of Social Butterfly
Christy Krezel is the owner/CEO of Social Butterfly, a boutique social media marketing agency based in Hockessin, Delaware. Specializing in helping small businesses achieve their marketing goals utilizing holistic marketing strategies to fit any budget and expertise level, Social Butterfly has been serving clients in the tri-state region for over a decade! Your success is our success!
Social Media Influencer
Morgan Jewell is a kindergarten teacher who has been teaching at the elementary level for seven years. She was Capital School District’s Teacher of the Year for 2022. Over the past six months, she has grown a following on Tiktok which has reached over 23k followers. Her content focuses on teacher fashion inspiration, “Outfits of the Day”, and “Get Ready With Me” videos. Morgan has built connections with several boutiques and other small businesses. She also shares links to her outfits with followers through the “Like To Know” app and on her Amazon storefront.
President, Delaware ShoutOut
Brooke Miles founded Delaware ShoutOut, a social media training firm, to help busy entrepreneurs pack more punch into their social media without breaking a sweat. In 9+ years of business, Brooke and her team have worked directly with hundreds of clients, who have reported significant gains in followers, engagement, and traffic to their websites.
Delaware ShoutOut has twice won the People’s Choice Best Marketing award from the Delaware Small Business Chamber. Brooke was also a 2022 Top-3 Finalist for the Social Media Professional of the Year Award issued by the Philadelphia Business Journal. In addition, Brooke is becoming increasingly known for her YouTube channel, also called Delaware ShoutOut, which teaches entrepreneurs how to outshine their competitors on social media.
Brooke is a TEDx speaker and has won multiple public speaking awards through Toastmasters International.
Founder, 1440 Film Co.
Mike Pfeifer is the Founder of 1440 Film Co., a full service video production company that specializes in commercial, documentary, and branded content. Mike has been in the video production industry for over a decade and has extensive experience working for agencies, Fortune 500s, and local non-profits alike. His career has afforded him the opportunity to work everywhere from Iceland to California, but at the end of the day Mike loves calling Delaware home. He is a firm believer in real, honest-to-goodness storytelling and loves making anything that makes you laugh, ugly cry, or any emotion in between. When not on set, Mike and his wife Alina spend their time doing their best to keep up with Mia (age 5) and Finn (age 2).
CEO and Founder, Hook PR & Marketing
Patricia is Hook’s leader and visionary, providing high-level counsel to organizations throughout the mid-Atlantic – building their brands with strategic stories and content across multiple channels and in multiple languages. She founded Hook in 2007 after an award-winning career in journalism, working for The New York Times, The Dallas Morning News, and The News Journal. Patricia received the Entrepreneurial Woman of the Year Award from New Castle County Chamber of Commerce and the Delaware Minority-Owned Business of the Year Award from the U.S. Small Business Administration.
Chief Creator and Founder, High Ground Creative
Javier is the Chief Creator and Founder of High Ground Creative, a full-service digital marketing and advertising firm. He has over thirty years of experience in marketing, advertising, and branding and has a proven track record of helping many companies increase their visibility, lead generation, sales growth, and building brands. His efforts have generated tens of millions of dollars for several companies. He has been called the Creative Thinker, Branding Guru, Imagination Igniter, and Marketing Maestro.
Instructional Designer, Delaware Technical Community College
Jenna is an Instructional Designer with the Center for Creative Instruction and Technology at Delaware Tech. As a math educator, Jenna found herself drawn to developing meaningful and engaging content to get her students and colleagues excited about learning. She made a career change and entered the field of instructional design where she provides training on using tech tools to connect with others! These tools can easily be used to design social media videos and graphics. Jenna is excited to share her creativity with you through a beginner’s session on her favorite design tool, Canva.
Associate Director of Social Media, Aloysius Butler & Clark
Courtney manages social media accounts for companies and organizations in a variety of industries, including healthcare, pharma, finance and food service. She is well-versed in all aspects of social media strategy and management, including overall channel selection and direction, content creation, community management and paid social media advertising. Since joining AB&C, she has led social media strategy for clients across verticals, such as AtlantiCare, the Delaware Cancer Consortium, and Agora Cyber Charter School.